Feed Posts vs Mass DMs: Which OnlyFans Promo to Buy? (2026)

Short answer: Feed posts and mass DMs both help you reach new OnlyFans subscribers, and how well each one works depends on the seller's audience and the terms of your promo.

• A feed post puts you on the seller's OnlyFans feed. Whether it's pinned or unpinned, and how long it stays up, shapes how many of their fans see it.
• A mass DM lands in their fans' inboxes. How long it stays sent, and whether it also goes to their expired fans, shapes how far it reaches.
• The seller's audience matters for both: how many fans they have, how many expired fans they can still message, and how many of their fans are new to you.

Full disclosure: we make ShareYourFans® and run our Promo Marketplace, where OnlyFans creators buy and sell feed posts and mass DMs. OnlyFans' ad-label rule, tracking links and fan lists in this guide come from its Terms of Use and official blog, as of September 2026.

1. What's the difference between a feed post and a mass DM promo?

A feed post promo is a paid post about you on another creator's main OnlyFans feed. A mass DM promo is a paid message about you, sent to that creator's fans in one blast. Both tap the same seller's audience; they just reach it in different places.

ShareYourFans®, our growth platform for adult creators, sums up the difference like this: feed posts are for "visibility & long-term growth", and mass DMs are for "fast, high-converting traffic". Feed posts "work best for attracting fans who are engaged and do a lot of profile scrolling", while a mass DM "reaches active, paying fans".

2. What makes a feed post promo effective?

A feed post promo does its best work when plenty of the right fans see it, for long enough. These are the details that decide that.

• How many fans the seller has. A bigger, active subscriber base means more people scrolling past your promo. On ShareYourFans®, each listing shows the seller's verified subscriber count and Top %, pulled from OnlyFans and updated daily.
• Their niche. Fans who already enjoy content like yours are the ones who tap through and subscribe. You can filter sellers by niche on our Promo Marketplace.
• Pinned or unpinned. A pinned feed post stays at the top of the seller's page, where fans scrolling their profile see it first. An unpinned one moves down the page as the seller keeps posting. A feed post can be pinned or unpinned, and temporary or permanent, depending on what you agree with the seller.
• How long it stays up. A temporary post comes down after the agreed time, and a permanent one stays on the seller's page. The longer it's up, the more fans can find you.
• When it goes live. Each listing on our marketplace has a starting window, and the timeline is locked in when you buy. Sellers can schedule feed posts that repeat, expire and repost.
• How many of their fans are new to you. The more of the seller's fans who don't already subscribe to you, the more room your promo has to grow your page. Fan overlap insights show the share of fans you have in common before you buy, as long as both of you have Pro.

3. What makes a mass DM promo effective?

A mass DM promo does its best work when it reaches a big group of the seller's fans and stays in front of them. These are the details to look at.

• How many subscribers get it. A mass DM goes straight to the seller's fans, so the size of their subscriber list sets how many inboxes it reaches.
• Whether it also goes to expired fans. Expired fans are people whose subscription to the seller has run out, and the seller can still message them. Ask how many expired fans the seller has, and whether your DM goes to active subscribers, expired fans, or both.
• How the seller picks who gets it. OnlyFans lets creators sort fans into lists and message a chosen list. That is how a seller sends your mass DM to current subscribers, expired fans, or both.
• How long it stays sent. Some mass DMs are unsent after a set time, and others stay in fans' inboxes for good. A DM that stays keeps your promo in front of fans who open their messages later. Agree on which one you are buying before you order.
• Timing and repeats. Mass DMs can be scheduled, repeated and set to expire, and sellers schedule them from inside our app, so your promo goes out when you agreed.
• The seller's audience fit. A mass DM from a creator in your niche reaches fans who already like your kind of content, and a low fan overlap means more of them can become brand-new subscribers.

4. Feed post or mass DM: which should you buy?

Choose the promo type that matches your goal and the seller's audience, then agree on the terms that help it reach as many fans as possible.

You don't have to pick just one. Buying one of each from the same seller, each with its own tracking link, shows you which one their fans respond to. Want a set number of new subscribers instead? That's what a guaranteed gains promo is for.

5. How did buying feed posts and mass DMs work before ShareYourFans®?

Before ShareYourFans®, feed post and mass DM deals ran through DMs, Telegram groups and X, with every detail agreed in chat and checked by hand.

• Terms lived in chat. Pinned or unpinned, how long the post stayed up and who the DM went to were all worked out in messages.
• Stats came as screen recordings. Buyers wanted proof of the seller's Top % and subscriber count before paying.
• Payment went straight to the seller, with nothing holding it until the promo went out.
• Sellers scheduled by hand. Every post and DM, over and over.
• Reviews lived in Telegram channels, which sellers posted in groups to win buyers.

How has ShareYourFans® improved buying feed posts and mass DMs?

• Terms up front. Before you order, the listing shows the price, the delivery terms and the seller's stats, and the delivery timeline is fixed once you buy.
• Stats that stay current. Our browser extension pulls a seller's stats daily and shows them right on the listing.
• Scheduled delivery. We automate promo delivery, so everything is pre-scheduled in a few clicks, with posts and DMs that can repeat and expire.
• Everyone knows when it's done. We notify both creators when the promo is fulfilled.
• Protected payment. We hold your money until delivery, then release it to the seller after the promo goes out and you have both left a review.
• Reviews from real orders. Reviews can only be written by creators who finished an order, so a listing's rating comes from actual buyers.

6. What should you agree on before you buy?

Clear terms are what make a feed post or mass DM promo pay off. Before you pay, ask about each of these.

• The seller's audience: how many subscribers they have, their niche and their Top %.
• Expired fans: how many the seller can still message, and whether your mass DM goes to them.
• Placement: pinned or unpinned, for a feed post.
• How long: how long the feed post stays up, and whether the mass DM gets unsent or stays.
• When: the starting window and the delivery timeline.
• Fan overlap: the share of fans you already have in common, which you can see if the seller has Pro too.
• The ad tag:OnlyFans' Terms of Use (August 2024) want paid advertising marked with a tag like #ad in the caption. Creator-to-creator promo isn't mentioned, so play it safe and tag it. We add the #advertisement tag to every promo for you.
• Tracking: a fresh tracking link made just for this promo, so its results are easy to spot.

7. How do you measure a feed post or mass DM promo?

Measure each promo with its own tracking link. OnlyFans' guide to campaigns explains that every tracking link reports its clicks and the subscriptions that came from them.

1. Make one link per promo, named after the seller and the promo type, like "Seller name mass DM".
2. Send it to the seller before the promo goes out.
3. Check the link after delivery for clicks and new subscriptions.
4. Look at the order on ShareYourFans®. On Pro, an order that uses a tracking link shows its clicks, new subscribers and revenue. Some creators give only their OnlyFans @username instead, but we always recommend a tracking link, so each promo's results are there to see.
5. Compare your feed post and mass DM from the same seller side by side, then buy more of the one that brought in your best fans.

FAQ

Feed posts vs mass DMs: which OnlyFans promo gets more subscribers?

It depends on the seller's audience and the terms of your promo. A mass DM reaches the seller's fans directly in their inbox and can include expired fans. A feed post keeps you visible on their page, especially when it's pinned and stays up longer. Buying one of each with separate tracking links shows you which works best.

Does a mass DM promo go to expired fans?

It can. A seller can still message fans whose subscription has run out, so ask how many expired fans they have and whether your mass DM goes to active subscribers, expired fans, or both. Including expired fans widens the group your promo reaches.

What's the difference between a pinned and an unpinned feed post promo?

A pinned feed post stays at the top of the seller's OnlyFans page, where fans scrolling their profile see it first. An unpinned post moves down the page as the seller posts more. Whether yours is pinned, and how long it stays up, is part of the agreement.

How long does a feed post or mass DM promo stay up?

It depends on the deal. A feed post can be temporary or permanent, and a mass DM can be unsent after a set time or left in fans' inboxes. On ShareYourFans®, you see the delivery terms before you order, and the timeline is locked in when you buy.

Can I buy feed posts and mass DMs on the free plan?

Yes. On the free ShareYourFans® plan, you can order both feed posts and mass DMs from verified sellers. Pro adds fan overlap insights (when the seller is also on Pro), tracking-link results on orders that use a tracking link, and guaranteed gains promos, and it comes with a 7-day free trial.

Buying from a new seller? Run through our safety checklist for buying OnlyFans promo. Selling promo yourself? See our guide to selling promotions on OnlyFans.

Ready to line up your first feed post or mass DM?Create a free ShareYourFans® account and browse verified sellers on our Promo Marketplace.