February 26th, 2025: Last Week’s Top Content Trends for Creators

As we wrapped up the week of February 16 to February 23, 2025, several trends have emerged on platforms like TikTok and Instagram that are capturing the attention of Gen Z and Millennial audiences. Here’s a roundup of the top content trends:

The Return of the Mustache Aesthetic

A once-popular Millennial fashion trend from the 2010s is making a surprising comeback: the mustache motif. This resurgence was highlighted by TikTok user @mariasiivonen, who showcased various mustache-themed items found in a European store. While reactions have been mixed, with some expressing nostalgia and others dismay, it’s evident that fashion trends are cyclical, and the mustache is reclaiming its spot in contemporary aesthetics. 

Embracing Lowercase Text for Casual Vibes

Gen Z influencers are increasingly adopting lowercase text in their social media posts to convey a laid-back and approachable tone. This stylistic choice, popularized by artists like Billie Eilish, reflects a shift away from traditional grammar rules to create a more intimate and authentic connection with audiences. Brands are also catching on, incorporating lowercase text in their marketing to align with this trend. 

Satirical ‘Conservative Girl’ Makeup Tutorials

Comedian Suzanne Lambert has sparked a satirical trend on TikTok with her “conservative girl” makeup tutorials. These videos humorously exaggerate makeup styles associated with conservative public figures, featuring elements like thick foundation and blocky brows. The trend serves as a playful commentary on political aesthetics, engaging users in discussions about fashion and identity. 

Boho Knitwear for Transitional Seasons

As we move from winter to spring, boho-inspired knitwear is gaining popularity among fashion-forward individuals. Characterized by textured, loose-knit sweaters, this trend offers a cozy yet stylish option for the changing seasons. Influencers are showcasing various ways to style these pieces, blending comfort with the indie sleaze aesthetic. 

Modernizing Eyeliner Techniques

The classic winged eyeliner, once a staple in beauty routines, is being reimagined by Gen Z. Current trends favor softer, more natural eyeliner applications that enhance the eyes without the dramatic flair. Makeup artists emphasize subtle smudging and minimalist designs, aligning with the broader movement towards effortless beauty. 

Staying attuned to these evolving trends allows influencers and content creators to resonate more deeply with their audiences, fostering engagement and cultural relevance in the dynamic landscape of social media. Stay tuned for next week's top content trends for creators!